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About US:

Adebayo A. Olorunto and Arnett Powell, two biracial cousins raised in differing broken homes, united around the bond of brotherhood, and their mutual interest in Hip Hop. While avoiding gangs, drugs, and traps of the music industry, they clung to timeless Hip Hop principles to succeed.

Our Vision Was To Teach Hip Hop By Living Hip Hop's Principles In doing So We Were Able To Declare Victory Over The Streets.
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Years Of Hip Hop In Existence Since 1973
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Years Of Teaching Hip Hop Since 2003
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Vilma_Butler
In Loving Memory Of Vilma Butler

We carry on our work in loving memory and honor of Vilma Butler who was tragically murdered in 2008 three years after she promoted us on her show. Rest In Peace Vilma.

They committed to creating music and sharing their story. In January 2005, they published an engaging and masterful classic Hip Hop book titled The Hiphop Driven Life: A Genius Liberation Handbook.

It was an underground classic. Many years later, Bayo has revised the original manifesto into 3 Volumes, the first being Vol. 1: 7 Principles of Genius, the second Vol 2: Divine Purpose, and the third Vol 3: Self-Education.

We Have An Impeccable Track Record With Academia, Scholars, Organizations, and Community Leaders

The Hip Hop Driven Life Is CITED AS A REFERENCE IN Three SCHOLARLY WORKS

We Are Also Listed In The Harvard University Hip Hop Archive & Research Institute

The Harvard University Hip Hop Archive & Research Institute

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